Who isn’t talking about Peyton and Tebow?

I don’t know about you, but when I think of passionate fans, I think sports.  People love talking about their teams, off-season or not.  Where are they talking though?  With the recent splashes made in the NFL around free agency, I feel like everywhere I turn, all I hear about is Peyton Manning going to the Denver Broncos & Tim Tebow being traded to the New York Jets.  Now, one would think given the presence both of these teams have on Facebook, that this would be a prime place to get their fans involved in talking about these recent moves, but it’s surprisingly not.  When looking at their actual engagement on Facebook, we see the Bronco’s hovering around 2.3%, and the Jets sitting at 3.4%.

Looking at these two teams, who have a respectable 1,182,074 and 1,292,624 fans on their Facebook pages, it’s a shame to see engagement numbers this low.  Even understanding that any online community will generally have 20% of its members be active, this is still poor.  So the question is, how could they be doing better?   They need to give their fans something to talk about.  Let them share their ideas, their stories…what they care about most.  Ultimately, big brands and organizations on Facebook need to stop just talking, but also start listening.  After all, no one likes a friend who just talks about themselves.

INFOGRAPHIC: Presidential candidates vary greatly in their ability to connect with supporters on Facebook.

Iowa has come and gone, and the political landscape is as unsettled as ever. The clear story is the importance of momentum, and a candidates ability to motivate their base. Our scorecard of the size, passion, and reach of each candidates Facebook community paints a sharp distinction between different candidate’s history of doing so.

NOTE ON SANTORUM: Not initially included on our scorecard, on the day after the Iowa primary, Santorum has a tiny (but rapidly growing) fanbase of only 52,629 fans (about 4% the size of Romney’s, and 8% that of Paul’s, (and .2% of Obama’s) but a massive 25% (12,798) of his fans talking about him, compared with only 3.5% of Romney, and .9% of Obama (as measured on 12/30/11).

ARMED TO THE TEETH WITH KNOWLEDGE, INSIDE THE MIND OF THE SOCIAL CONSUMER

Drinking my morning coffee & browsing through today’s hot topics on Mashable, I came across this interesting infographic.  As I was reading through I stopped to think, when was the last time I had a true ‘impulse buy’, completely in the dark pre-purchase about reviews, ratings, etc.  Now to be honest, I actually couldn’t remember.  I then started thinking about how amazingly connected we are with the products/services we buy, and the brands that represent them.  Today’s consumers are armed to the teeth with knowledge on what they are about to purchase, mitigating the chance of buyers remorse more than ever before.

Why is this?  We have every resource imaginable available to us to find out what we need to know for just about everything.  From coffee to cars… a quick search on yelp, a look at an amazon review, or even a visit to a brand’s facebook page, the social consumer is keen on almost every purchase they make thanks to this new interconnected social purchasing funnel.

Great Chat with Facebook’s Own David Baser, on the New Facebook Page Insights

Clickz.com sat down recently with Facebook’s David Baser to discuss the recent overhaul of Facebook Page Insights.  For anyone who is familiar with the new metrics, it is pretty clear that the new insights are going effect all brands, regardless of their size.  Ultimately, it seems that Facebook is trying to bring in a new era, where quality engagement will define a brand page’s success, not just their amount of ‘likes’.  Here are some of the highlights we pulled from their conversation…

The top 10 brands on facebook: How many people are actually talking about them?

Big brands on Facebook have done a good job building a big number, their Fan count. But brand communities are reaching a new level of maturity, it’s not enough to build a big number, it’s important what you do with them, and the value you provide for them. Fostering this relationship and driving valuable engagement after they join your community, what we’re terming Afterlike Marketing is becoming the primary focus of forward thinking social brands, and Facebook’s new and very public “People Talking About” metric paints a sharp picture of the opportunity being left on the table. With the ten largest brand communities on Facebook ranging from 1.9% of their fans engaging as a high point, to an almost invisible .2 percent, we think a disruptive shift in how brands interact with their fans is not far behind.

84% of Big Brand Execs Say Their Brand’s Sociability isn’t ‘World Class’

We stumbled upon an interesting infographic this morning on Mashable about big brand sociability.  It seems like brands might FINALLY be getting ‘it’.  I don’t know about you, but I’ll believe it when I see it.

For Those of You Who Are Unfamilar, Crowdsourcing in a Nutshell

Welcome to the Afterlike

Our consumer crowdsourcing platform lets you power real conversations  that build brand engagement and advocacy by letting them share their ideas about the brand in an addictive reputation-driven experience.