Big brands on Facebook have done a good job building a big number, their Fan count. But brand communities are reaching a new level of maturity, it’s not enough to build a big number, it’s important what you do with them, and the value you provide for them. Fostering this relationship and driving valuable engagement after they join your community, what we’re terming Afterlike Marketing is becoming the primary focus of forward thinking social brands, and Facebook’s new and very public “People Talking About” metric paints a sharp picture of the opportunity being left on the table. With the ten largest brand communities on Facebook ranging from 1.9% of their fans engaging as a high point, to an almost invisible .2 percent, we think a disruptive shift in how brands interact with their fans is not far behind.
The top 10 brands on facebook: How many people are actually talking about them?